Our final logos to be presented on Wednesday, we have tried to give them a completely diverse range of ideas so that they can give us feedback on what they do and do not like but as of this moment in time our final logo is the top one.
After speaking to Joanne, she mentioned the word glitchy and instantly I thought of the Palace aesthetic and the way they use VHS/8mm film camera glitches throughout their work and videos. Its a style I have personally been a huge fan of for a number of years and that i’ve used previously. We could emulate something similar with our motion pieces and with the logo Stefan has created.
Experimentation on how we could adapt a logo into working along side a pattern/motion piece, instead of the motion part moving up and down I would really like it to continuously fall down.
Further developments using shapes to make up the letters, we felt this was a strong idea but could be refined and improved. Stefan took on this job and produced a great looking, simplistic and elegant logo that appeals to the correct target audience.
After deciding the previous logos wasn’t adequate I went about doing some type based logos just like the ones that we researched, I much preferred these to the handwritten ones but they were still a long way away from a final design.
We felt that it was best to start designing logos that followed the criteria that has been specified on the brief using the words provided for inspiration. We came up with these ideas but decided that they looked extremely childlike and didn’t appeal to the appropriate target audience, we also felt that the style in general was very outdated.
Above, are s few words we deconstructed from the US brief. Some of which reminded us of the above, in-particular VICE & Noisey. Both of which I have been a fan of for some time! They execute something that is highly appealing to an audience of our age, and is branded to reflect this! We plan to look into their branding in more detail.
Great research by Stefan, as he’s said we felt that Vice and Noisey are the perfect example of an underground media channel and we feel that the aesthetic of these channels could be exactly what is being looked for.
Web Design Research - http://www.creativespark.co.uk
There is a couple of aspects of Creative Sparks website that I really like, I like how you can choose to see the project info or keep it hidden as this allows the work to speak for itself and also doesn’t distract you from the work itself. I also like how simple their header is how it allows you to email them quickly and efficiently, I feel that this would give potential clients an incentive to get in touch with them.
Web Design Research - http://sevenbro7hers.com
One aspect of this website that i really like is the gradient that changes colour as you go through the website as it relates to the specific beer being shown, I feel like I could use a similar idea and relate a part of my website to a colour scheme of a specific project.