This brief was a little bit different to the previous briefs that we have undertaken, this is because it was broken up into 2 separate parts. For the first part we were required to contact people who are in the agency to gather information with regards to how they work and what it is truly like to work in the graphic design world. I myself worked along side two fellow classmates, Callum Moores and Stefan Lewis. With all three of us being interested in the fashion industry we thought that it was a logical step to contact people who influence us in that, we also thought it was a good idea to get an idea of the graphic design industry through agency’s and freelancers so that we have an idea of that too just incase a career in the fashion industry is out of our reach. Stefan started off by contacting a number of designers who work alongside big UK brands such as Represent Clothing, ADYN & HYPE, he also set about contacting high-street designers who work for stores such as Topman, River Island etc. I went on to contact the freelancers and agency’s, such as Studio Moross, WeAreEmpire, Helium Creative and Tim Easley, although I didn’t get reply’s back from all of them the ones who took the time to reply gave me some very thorough and informative answers which really helped me choose the style of work I was going to go down for my personal branding.
The second part of the brief was to produce our personal branding/self promotion that would be sent out to industry professionals. The check list for us was to produce a logo, business card, cv, covering letter, letterhead, stationary branding & an unconventional self promotion item. For this I decided to go with a branding style that I feel suits my talents very well and would instantly showcase the work that I produce. I felt that my work overall all followed the same style and linked very well and was very easy to see that it had all come from the same person. I feel that although I am happy with the outcomes that my CV could have been stronger and had more of a complex design. For my unconventional self promotion item I decided I would produce a booklet which showcases things I do and do not like in graphic design but one that would be designed in a way that shows my talents in terms of being a designer. Mid way through the brief I lost heart with the booklet after looking at it on a screen day in day out, I couldn’t image what it would eventually look like when printed and binded but I persevered and completed the design of the book. Unfortunately I didn’t manage to get the book printed professionally due to the lack of time I had at the end so I had to print it and bind it myself meaning that I had to compromise in terms of quality. When I send the booklet out to industry professionals I will make sure that it is printed and binded professionally and looks exactly how I first imagined. From this brief I have learnt that I need to manage my time a lot better and look into working in different styles instead of playing it safe and designing the way I like to for every brief.