Our website layout, which would be shown on the homepage of the Femfresh website, advertising the all new and brilliant ‘Fanny Pack’.
The open pack would display all the products that are already available to buy from their website,
and clicking on a product would take you to the corresponding page
Keeping clean couldn’t be easier!
Our Fanny Pack for the Keep It Clean campaign, this would be given away at festivals and in city centers, it contains testers of all of the products that Femfresh produce. In our final pack we used different product packaging that links more to the felt campaign, the ones in the photographs are for the Kissable Lips Fanny Pack and are only used to show what it would sit like.
Our final 3 posters for the Keep It Clean campaign, these would be used in magazines, gyms, spas, female toilet cubicles etc. Overall I personally am extremely happy with the outcome and think that although these were not hand created and stitched they still look great and retain the feel we have been going for throughout the project. I feel that the copy is perfect and you get exactly what they are referring to straight away. Big thank you to Brady for making these look how they do and doing a great job.
Label developments for the Femfresh tester products, personally I feel that the singular lips are the strongest, they are clear to read as simple as a label should be. These are pretty much there I think and don’t need to much work, just some slight colour tweaks tomorrow.
Final Kissable Lips posters. One main poster which separates into three more individual lip posters/flyers/postcards. We’ve struggled with this, as a simplistic and minimal idea, it was difficult to get the font right to match our fanny pack design. The Fanny Pack needed to be eye catching and fun whilst holding the same sophistication, which proved a difficult task across three divided opinions. Finally we came to an agreement on thickening the text of the posters and adding the pink colours to it therefore creating a consistency throughout our campaign. Time to move on!
The final packaging for The Fanny Pack. After lots of developments, tweaking the colours, type and placement we all decided this was the strongest one. I think the colour scheme of this particular one works very well and retains the feminine and youthful feel we have been going for but doesn’t make it seem too immature.